Featured Designers

About Luli Fama Swimwear

Lourdes “Luli” Hanimian is the designer behind Luli Fama. Luli had a strong desire to become a designer in the fashion industry. Growing up in Miami inspired Luli, and helped cultivate her interest in swimwear.

Luli started Luli Fama with her brother-in-law, Augusto Hanimian. Both had been working for Augusto’s aunt {a swimwear designer} in the early 1990′s. Through out the next few years, Luli and Augusto would gain experience and access into the fashion and swimwear industry. In 1993, they started Cover Style, which was a junior line. Then in 2003, Luli Fama Swim was started.

Luli and Augusto were very inspired by Cuba. They chose bright colors and tones based on the Cuba scenery and the Caribbean beaches for the Luli Fama line. Taking from the flowers and wild life around them, then adding their own details such as ruffles, crystals, and lace. Later on Luli and Augusto would be inspired by the South Beach nightlife, adding more vivid prints and glimmering metallics into the Luli Fama swimwear line.

The name Luli Fama comes from Lourdes’ nickname, “Luli” and the Spanish word for fame, Fama. Luli says, “It was a joke among my friends that I always wanted to be famous, so we thought Luli Fama would be the perfect name for the line.” Today one could say that Luli has acheieved this. Her swimwear can be spotted on many celebrities and in fashion magazines around the globe. Luli thinks the key to her success is that she understands her customer. “You can’t be everything to everybody. You have to have a niche and stay true to your consumer by providing a look in the highest quality possible.”

Luli Fama is known for their bold patterns and extremely flattering cuts. The brand incorporates a mix of colors and patterns to create its own unique look. Every Luli Fama swimsuit is handmade to fit snug on the body. The company only uses the highest quality materials and always offers all over support. Luli Fama also provides a variety of coverage for their bikini bottoms, so you can be as modest or daring as you want. The bikini tops come in a wide range as well. Including halter tops, one shoulder bathing suits, bandeaus and triangle tops. The Luli Fama monokini has become infamous with its’ cut out sides and fashion forward prints. That’s not all Luli Fama offers. Luli Fama Swimwear just isn’t swimwear anymore. You can find tunics, rompers and cover ups that will take you from a beach day to a night out.

About La Blanca Swimwear

Rod Beattie is the modern designer behind La Blanca Swimwear. He started his career as a student at Otis College of Art and Design. Rod graduated in 1986. At the beginning of his career he worked in multiple sportswera houses in LA before switching to the swimwear market in 1988.


Rod has found his talent in designing contemporary pieces and quickly grew La Blanca Swimwear into a $30 million dollar company. Rod Beattie talks about his inspirations saying, “I’m not a big fan of retro and don’t enjoy recycling the past. I believe in experimenting with a new legline, a different strap, a modern color combination. When I am putting together a collection, I am thinking of a chic woman…of any age. She is independent and modern, with great fashion sense. She demands swimwear of the highest quality and best fit.” After several successful years at La Blanca Swimwear, Rod transfered to Anne Cole Swimwear. The company’s tailored swimsuits meshed well with Rod’s talent for contemporary well fitting swimsuits.


Beattie says, “The woman I design for loves travel and frequents spas and resorts. A wardrobe of [La Blanca] swimsuits and cover-ups is a must for her lifestyle – whether she is playing with her kids on the beach or attending a glamorous poolside cocktail party.”
In March 1999, Rod leaves Anne Cole Swimwear and returns to La Blanca Swimwear but this time as a lead designer and gets his name on the label (La Blanca Rod Beattie).


“All women have figure flaws whether they are real or imaginary. It’s all about camouflaging. With our [La Blanca Swim] suits, our customer range I would say is anywhere between 18-80. We have a broad customer range! My silhouettes appeal to all women because there is something for everyone.”


Today Rod not only designs for La Blanca but he also acts as a design mentor for fashion students. “Being an Otis design mentor is one of the best tools for keeping my design perspective new … the students constantly remind me of the importance of pushing forward into new territory.” Rod knows what he’s talking about, after being in the swimwear industry for over twenty years, he has earned the title as America’s #1 Swimsuit Designer. Rod spends his time off visiting Mexico or at his home in Pasadena, CA.

About L Space Swimwear

Meet Monica Wise, the creative director and designer of L Space Swimwear. After moving to Florida in 1979, Monica spent her time surfing. Interested in the surf shops and design, she started working in retail. This eventual led to designing and creating her own swimwear line.

“I knew I would start my own line when I moved to Florida [in 1979]. I was inspired by the tan, toned bodies and the amazing scenery. I love everything about warm-weather climate so it was inevitable that I’d design swimwear.”

Monica has been greatly inspired by Florida’s surf culture but also inspired by the mod 60′s, which is evident in the patterns and prints among this season’s line. “Originally, L*SPACE was a “surf inspired” brand, and catered mostly to the Jr. market offering mixing and matching separates. We still stay true to the mix and match mentality but now, we’ve grown with our original consumers and have entered into a more contemporary swim market, which is great for us. I think our brand still appeals to that Junior girl that wants to dress more contemporary and that contemporary woman who wants to look and feel sexy. It’s a great place to be.”

The name L Space comes from Monica’s favorite things. She says, “I thought about some of the things I liked to do: Laugh, Lounge, Love, Live…and it just came to me.  L*SPACE.  I feel like it can mean many things to many people and there’s not a right or wrong.  Just like our suits, you can wear them any way you like by mixing and matching and it becomes special to the individual wearing it.”

L Space swimwear has been described as glamorous, beach chic and fashion-forward. So it’s no surprise that L Space has won swimwear brand of the year, four years consecutively. Also in 2010, Monica Wise was awarded designer of year.

Monica continues to be inspired and design from her Corona de Mar beach bungalow in California. She enjoys her beach lifestyle and always finds inspiration in the sunny side of life.

About Vitamin A Swimwear

Meet Amahlia Stevens the designer behind Vitamin A Swimwear.  Amahlia grew up in California and is an avid surfer.  A graduate of the Art Center College of Design and co-creator of the Hollister Co. concept.  Amahlia is inspired by trendy Laguna Beach girls and their SoCal lifestyles.  She currently designs the line in her Laguna Beach studio that rests by the Pacific Ocean.  Always a true California girl, Amahlia brings bold pops of color and 60s inspired patterns into her swimwear designs.  All designs can be mixed and matched, so every girl can find her own style.  Stevens carefully designs each piece to fit a woman’s body perfectly, taking care that your bikini stays in place.

“Primarily my bikinis are known for being very sexy, chic, and simple, but you can take a walk on the beach, and nothing slips; you can actually go through a wave…”

When Stevens orginially designed the Vitamin A collection back in 2000, there were only four little black bikinis.  These bikinis became known as the LBB or Little Black Bikini and are a go to choice when you need something chic and fabulous to wear to the beach.

The suits are handcrafted using Italian tricot, which is a blended fabric of fast drying nylon and lycra yarn.  All bikinis are made with a four way stretch and built in support.  The Vitamin A Swimwear Collection is not just designed but also made in California.

Amahlia lives the California lifestyle even today.  No matter where her travels take her, she always comes home to Laguna Beach, where she shares a beach bungalow wither her partner, Julius Mørck and their dog, Jasper Jones.

About Gottex Swimwear

Gottex swimwear was founded by Lea Gottlieb {affectionately known in Israel as Lady Leah} and her husband Armin in 1956. After moving from Hungary and running a raincoat factory, Lea and Armin found themselves in Israel which out much demand for raincoats. Always the creative one, Lea Gottlieb took advantage of Israel’s sunny days, “ I wanted to create a whole world that centered on the swimsuit. No brand had ever done it before, and that also helped make Gottex original. Women can wear our collections from pool to the bar, then go out to a restaurant or cocktail parties.”

Using the money from the sale of her wedding ring as capital, Lea got started on making her collection. Inspired by the local scenery Lea says that, “Gottex designs was inspired by the light and contrasting colors of Israel, the aqua of the Mediterranean, the golden yellow of the desert, the blue of Lake Tiberias, the pink of the Jerusalem stones and the many greens of Galilee.” Lea headed up the design team till 2008. In 2009 Molly Grad {featured in the video} took over as creative director.

Gottex swimwear started as a pioneer in the swimwear industry and has turned into a leader of innovation and design. Their swimsuits and beachwear always exude luxury and high quality. Lynn Modrak who works for Saks Fifth Avenue states that, “They {Gottex swimsuits} last forever–I see old ladies who say they’ve had their Gottex for years.” Gottex creates timeless swimsuits that don’t go out of style.

Using colorful prints and patterns with cutting edge construction, Gottex has stayed a leader in the swimsuit industry. Lea Gottlieb until a few years ago, was still hand picking fabrics for Gottex into her 70’s. Gottex swimwear’s quality and attention to detail have always been extremely important to the brand. This is most likely the reason why you can find Gottex on the runway in Bryant Park during New York’s Fashion Week, an honor given out to only elite designers.

Today Gottex swimwear can be found worldwide and now offers Gottex plus size swimwear. Allowing their innovative fabrics and designs to all women. Gottex is a prestigious swimsuit line that is not just limited to fashion shows in New York but as also won many awards including, the Fashion Festival Prize in Cannes, the Textile Prize in Paris, the Designer of the Year in Dusseldorf and many more.

Meet PilyQ

Pily Queipo and Amber Delecce are the creative movement behind PilyQ.  Started out of Barcelona, Pily and Amber have crafted a “cabana chic” swimwear line with gorgeous fabrics {hand picked from Barcelona!}.  Take a look at their one-of-a-kind prints and fun designs, I think you’ll love them as much as I do!

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