Sorella Swim Sponsors Full Figure Fashion Week

As I mentioned yesterday, Sorella Swim is one of the lovely sponsors of Full Figure Fashion Week as well one of the plus size swimwear brands we keep stocked in the store.  Sorella Swim just recently started this past July.  Jessica Petersen is the designer behind the brand.  She graduated from FIT in NYC and after graduating worked for Disney, designing children’s clothing lines.  No new comer to the plus size market either, Jessica also designer a swimwear collection for Torrid.  Finally feeling inspired and a real connection with customers brought Jessica to the realization that she should start her own swimwear line.

As seen in People’s Style Magazine!

The name Sorella comes from the Italian word for sisters.  Jessica choose a logo that is a circle around a curvy S.  The circle stands for the Sun and the S for the ocean’s waves.  The curves of the logo stand for the sisters of Summer.

Sorella Swim is one of the first plus size luxury brands that offers designer sophistication for the curvy woman.  With high attention to fabrics and embellishments and a strong focus on slimming cuts.  This mixed with outstanding craftsmanship is what keeps Sorella Swim above the rest.

*Stop by the Broad Street Ballroom {41 Broad Street} tonight for an Indie Designer Runway show!  The runway show will feature many American and European designers.  Semi-formal wear is required.  Event goes from 6pm – 9pm but don’t worry because there’s a fabulous after party planned at Latin Quarters {511 Lexington Ave} that starts at 10pm.  Make sure to purchase admission before you go for both events.

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