Gottex Swimwear

Gottex swimwear was founded by Lea Gottlieb {affectionately known in Israel as Lady Leah} and her husband Armin in 1956. After moving from Hungary and running a raincoat factory, Lea and Armin found themselves in Israel with out much demand for raincoats. Always the creative one, Lea Gottlieb took advantage of Israel’s sunny days, “ I wanted to create a whole world that centered on the swimsuit. No brand had ever done it before, and that also helped make Gottex original. Women can wear our collections from pool to the bar, then go out to a restaurant or cocktail parties.”

Using the money from the sale of her wedding ring as capital, Lea got started on making her collection. Inspired by the local scenery Lea says that, “Gottex designs was inspired by the light and contrasting colors of Israel, the aqua of the Mediterranean, the golden yellow of the desert, the blue of Lake Tiberias, the pink of the Jerusalem stones and the many greens of Galilee.” Lea headed up the design team till 2008. In 2009 Molly Grad {featured in the video} took over as creative director.

Gottex swimwear started as a pioneer in the swimwear industry and has turned into a leader of innovation and design. Their swimsuits and beachwear always exude luxury and high quality. Lynn Modrak who works for Saks Fifth Avenue states that, “They {Gottex swimsuits} last forever–I see old ladies who say they’ve had their Gottex for years.” Gottex creates timeless swimsuits that don’t go out of style.

Using colorful prints and patterns with cutting edge construction, Gottex has stayed a leader in the swimsuit industry. Lea Gottlieb until a few years ago, was still hand picking fabrics for Gottex into her 70’s. Gottex swimwear’s quality and attention to detail have always been extremely important to the brand. This is most likely the reason why you can find Gottex on the runway in Bryant Park during New York’s Fashion Week, an honor given out to only elite designers.

Today Gottex swimwear can be found worldwide and now offers Gottex plus size swimwear. Allowing their innovative fabrics and designs to all women. Gottex is a prestigious swimsuit line that is not just limited to fashion shows in New York but as also won many awards including, the Fashion Festival Prize in Cannes, the Textile Prize in Paris, the Designer of the Year in Dusseldorf and many more.

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